Either the clicks were cheap but useless, or decent traffic was just too expensive to scale. I also struggled with creatives getting fatigued quickly. It felt like I was constantly chasing new angles without really building something stable. Recently, I started looking more into funnels instead of just direct linking. I came across this idea of using Adult Campaigns with Native Advertising and it kind of shifted my approach.

Instead of sending users straight to an offer, I tested a simple pre-lander with a story-style format. Nothing fancy, just something that warms people up a bit. What I noticed was interesting. The conversion rate improved slightly, but more importantly, the campaign became more stable. I could actually increase budget slowly without everything breaking. Native ads also felt less aggressive compared to banners, so users seemed more willing to engage. It is not perfect though.

Testing still takes time, and some angles just flop completely. But focusing on the flow instead of just the ad itself made a difference for me. I am now paying more attention to how the whole journey feels rather than just chasing clicks. Curious if others here are seeing similar results or if I am just getting lucky with this setup.