It is preferred by users for several common reasons:

Rapid account setup
Easy mobile access
Easy login any time
Clean dashboard.
Quick help response
Easy to use

Many cricket fans also look for an online cricket ID that works well without any unnecessary delays in live matches.
Many first-time users believe that it will be difficult to create an account, but in most cases the process is very basic. The steps are simple enough to be followed by someone not very technical.