Does Magento 2 Google Tag Manager support Google Analytics 4 integration
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Yes, Webkul’s Magento 2 Google Tag Manager supports integration with Google Analytics 4 (GA4). It makes tracking simple and efficient. GA4 tags can be added automatically, and they support enhanced eCommerce tracking and key events. Using Magento 2 Google Tag Manager ensures accurate data collection and reporting. You can track customer actions, product performance, and conversions easily. Overall, GA4 with Magento 2 GTM gives businesses clear insights and better control for smarter, data-driven decisions.
Check out more details at: https://webkul.com/blog/magento2-google-tag-manager/