How do you lower CPA on Dating Vertical Ad?
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Has anyone here actually managed to bring down their CPA in dating campaigns without cutting traffic completely? I have been running a few offers in the dating space, and while clicks were coming in, the cost per action was honestly frustrating.
When I first started with a Dating Vertical Ad, I thought more traffic would automatically mean more conversions. It did not work that way. I increased budget, tested different creatives, and even changed landing pages. The traffic looked decent, but CPA stayed higher than I was comfortable with. It felt like I was just feeding the platform without getting real results back.
What I slowly realized is that dating traffic is very sensitive to targeting and intent. Broad targeting gave me volume but not quality. Once I narrowed down age groups, device types, and even time slots, things started to shift. I also stopped running too many creatives at once.
Instead, I tested two at a time and actually waited long enough to see proper data. I also spent some time studying how others structure their Dating Vertical Ad campaigns. Not copying, just observing patterns like simpler ad copies, clearer calls to action, and matching landing pages. Small alignment tweaks between the ad message and the landing page made a noticeable difference.
Another thing that helped was tracking beyond just conversions. Looking at bounce rate and time on page showed me which placements were just wasting money. I am still testing and learning, but focusing on tighter targeting, cleaner creatives, and better tracking brought my CPA down to something more reasonable. Curious to hear what others are doing differently in this vertical.