Does Magento 2 Google Tag Manager Support GA4 Integration?

[williamchan]

Yes, Magento 2 Google Tag Manager extension works well with Google Analytics 4 (GA4). Merchants can track all GA4 events like page_view, view_item, add_to_cart, begin_checkout, and purchase. These events help in understanding customer actions in the store. With Magento 2 Google Tag Manager extension, all GA4 events can be tracked in detail. This allows for a clear view of the full customer journey. The data collected supports better planning and analysis. GA4 integration also improves marketing efforts. It helps businesses make smart, data-based choices. This leads to more sales and better customer engagement.

Check out more details at: https://webkul.com/blog/magento2-google-tag-manager/