Anyone actually getting 5x ROI with Dating Push Ads

[datingads]

I’ve been messing around with push traffic for a while, especially for dating offers, and something has been bugging me. You always see people talking about huge returns, but no one really explains how they’re getting those numbers. It made me wonder if I was missing something simple or if the whole thing was just luck. So I thought I’d share what I noticed in case someone else is in the same phase of figuring things out.

One of the biggest questions I had early on was why my dating funnels weren’t getting the same results I kept reading about. I was testing various push sources, trying different creatives, and even switching between casual and more relationship-style offers. Nothing was terrible, but nothing impressive either. It’s frustrating when you know the traffic is there, but you cannot make it click.

My first mistake was assuming that push ads behave like any other traffic type. They really don’t. Push users scroll fast, they click casually, and they disappear just as quickly. If the message doesn’t hit at the right moment, you lose them. I used to write long, soft intros in my creatives because it felt safer. But on push, short and direct usually wins. Once I changed that, I started to see small improvements. Nothing dramatic, but at least the numbers weren’t stuck.

Then I noticed another problem. I was throwing everyone into one general dating funnel. That worked fine for broad social traffic, but push users seem to respond better when the offer looks like it’s meant for them. I learned this the slow way, after testing age-based and intent-based angles. If the ad copy said something that felt specific, the CTR went up. When I matched the landing page visuals to the same angle, the conversions improved a bit more. This was the first time I saw a pattern instead of random spikes.

The biggest shift came when I paid attention to timing. I wasn’t expecting timing to matter so much, but certain hours consistently performed better. Evening traffic behaved differently from morning traffic. Weekends acted different from weekdays. Once I started pausing traffic during the dead zones, the ROI jumped higher than I expected. It wasn’t magic, just removing the wasted spend I wasn’t noticing before.

Someone in another forum mentioned rotating creatives more frequently, and I didn’t believe it at first. But after testing it, I realized that push ad fatigue happens fast. If a creative gets ignored long enough, the feed just treats it like background noise. When I began refreshing ads every few days, things stabilized. The cost per click even dropped at times because the engagement was fresh again.

Another small thing that mattered more than I expected was simplifying the landing page. I used to load it with too much stuff because I thought more info meant more trust. But push users don’t want to read. They want a quick impression and a clear next step. Once I trimmed everything down, the flow felt smoother, and the conversion rate improved.

The overall improvement wasn’t tied to one big trick. It was a series of small things stacking up. And when I looked back, it made sense how some people reached high ROI numbers. It wasn’t about some hidden hack. It was more about noticing what push users respond to and cutting out everything else.

Around that time, I came across a write-up that explained a lot of these patterns in a simple way. It also helped me connect the dots on the things I had already tested. For anyone curious, here’s the link I found helpful:
Ways to gain 5x ROI using Dating Push Ads

I’m not saying it’s a guaranteed formula, but it matched pretty closely with what I started seeing in my own tests. If you’ve been stuck with low ROI, checking your timing, creatives, and landing page speed might give you a clearer picture. Even small changes can shift your numbers more than you expect.

I’m still testing things, and I wouldn’t say I hit 5x ROI on every campaign. Some days are great, some days average out. But at least now I feel like I’m doing things on purpose instead of guessing. If anyone else has tried different angles or noticed other patterns, I’d love to hear what worked for you. Sometimes one small idea from someone else saves a lot of trial and error.