Anyone tried Bitcoin advertising for high-intent users?

[zurirayden]

Lately I’ve been thinking a lot about Bitcoin advertising and whether it actually brings in people who are genuinely interested in crypto, not just random clicks. I kept seeing posts about “high-intent audiences,” and I wasn’t sure what that really meant in real life. So I figured I’d share what I’ve noticed and ask what others here have experienced too.

For a long time, I avoided anything related to Bitcoin advertising because I assumed it would be either too expensive or just full of bots. A bunch of friends told me they had mixed experiences—some got solid traffic, others got a flood of low-quality visitors who bounced in seconds. That made me hesitant. The whole point of running ads, at least for me, is to get people who actually want to learn more or take some action, right?

Pain Point

My biggest pain point was not knowing if the effort would be worth it. Crypto folks can be all over the place. Some people are curious, some are skeptical, and some click on ads just because they’re bored. So when people kept saying “high intent,” I wondered how you even tell the difference. Is it just about the ad placement? The keyword? The audience targeting? Or is it just luck and hoping the right people show up?

Personal Test / Insight

Eventually I tried a small experiment. Nothing huge—just a little test to see what type of users I would attract. I was honestly expecting the worst, like random clicks from people who had no interest beyond the word “Bitcoin” showing up in the ad. But to my surprise, the audience quality wasn’t as bad as I thought. The users seemed more engaged, and a few even stuck around to explore more of my content. That was the first time I felt like Bitcoin advertising might actually have some potential when done in the right way.

One thing I should mention is that I tested different versions of the ad to see what made people respond. Sometimes the simplest phrasing worked best. I didn’t try anything flashy because I figured crypto folks are quick to ignore anything that sounds too polished or too salesy. I also noticed that placing ads where crypto readers already spend their time helped a lot. It wasn’t about tricking anyone into clicking; it was more like gently tapping on the shoulder of someone who was already curious.

During my little trial, I also came across a post that talked about the difference between general crypto traffic and “high-intent” visitors. The gist was that high-intent people are already looking for something specific—they might be researching Bitcoin tools, reading about investment trends, or comparing platforms. So when an ad appears at the right moment, it doesn’t feel like an interruption. It feels more like something they were probably going to search for anyway.

That idea started making more sense after I looked at the analytics. The people who clicked later in the day or right after viewing other crypto content stayed longer and interacted more. Early-morning clicks were usually the low-intent ones for some reason. Maybe those users were just scrolling half-awake.

I don’t want to make it sound like everything magically worked. Some ads totally flopped. Some placements didn’t bring in the kind of audience I hoped for. But the experience helped me understand the little patterns behind who actually cares enough to take action after clicking.

Soft Solution Hint

If anyone else is trying Bitcoin advertising and feeling stuck, the most helpful thing for me was starting small and watching behavior instead of obsessing over click numbers. It’s kind of like fishing—you learn which spots attract the right kind of catch. And if you’re curious about where I got some of the ideas behind understanding high-intent traffic, I found this write-up pretty relatable: High-Intent Crypto Audience Acquisition

That link wasn’t some hard sell or anything; it just helped me understand how others look at audience intent, especially in the Bitcoin advertising space. It made me rethink how I approach targeting and placements.

So yeah, that’s been my little experiment. I’m still figuring things out, and I definitely don’t consider myself an expert. But I’m starting to see that Bitcoin advertising isn’t just about blasting ads everywhere—it’s more like understanding the mindset of people who are already in the crypto world and giving them something relevant at the right moment.

If anyone else here has tried Bitcoin advertising—good or bad—how did it go for you? I’m curious whether others noticed the same differences between random traffic and actual high-intent crypto users.