How do people advertise dating apps without wasting money?
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I have been seeing a lot of posts lately about dating apps struggling to get real signups, and honestly, I have been in the same boat. When I first tried to Advertise Dating apps , I thought it would be simple. Put out a few ads, show some nice visuals, and users would just roll in. That idea did not last long.
The biggest pain point for me was figuring out where things were going wrong. I was getting clicks, but not the kind of users who actually stick around. Some would install the app, open it once, and disappear. Others would not even finish signing up. It made me question whether advertising dating apps even works anymore or if the space is just too crowded.
After a lot of trial and error, I noticed something interesting. The ads that tried too hard to look perfect or polished did worse than the simple, honest ones. When I focused on showing what the app was really about instead of promising instant matches or big results, the response felt more genuine. I also learned that targeting matters way more than budget. A small spend aimed at the right audience beat a big spend thrown everywhere.
One thing that helped was paying attention to where the ads were placed. Some platforms just bring curious clicks, while others attract people who are actually looking to date. I stopped chasing volume and started caring more about intent. That shift alone improved signup quality.
If I had to give one soft piece of advice, it would be this: treat advertising like a conversation, not a pitch. Talk to users the way real people talk about dating. Test small changes, watch how users behave, and adjust slowly. Advertising dating apps is less about tricks and more about understanding how people actually think when they are looking for connection.