Push or Pop for Dating Vertical Ads which works?
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I’ve been testing different traffic sources for a while, and one thing I keep going back and forth on is push vs pop traffic for dating offers. When it comes to Dating Vertical Ads, I honestly can’t decide which one really performs better long term.
At first, I thought push traffic would be the clear winner. It feels more direct. You send a notification, people click, simple enough. But the problem I ran into was engagement quality. Sure, clicks came in, but not all of them were serious users. A lot just seemed curious and bounced fast. Then I tried pop traffic. It’s more aggressive, no doubt. It throws the offer right in front of people. Surprisingly, for some dating angles, especially casual signups, pops converted better for me. The volume was strong, and signups came quickly.
But here’s the catch. The quality wasn’t always consistent. Some days looked amazing, other days felt like I was burning budget. What I noticed is this: push works better when the creative feels personal and native. If the message sounds like a real notification from a dating app, engagement improves. With pops, landing page matters way more. If the page loads fast and matches the user’s intent, conversions go up.
Right now, I don’t think it’s about which is “better” overall. It depends on the dating angle, the GEO, and how warm the audience is. I’ve started testing both in smaller budgets instead of picking one side. Curious to hear what others are seeing. Are you getting better ROI from push or pops for dating?