Posts made by john1106

I used to think all traffic was kind of the same — if someone clicked my ad, that was a win, right? But after running a few ppc for casino campaigns, I started noticing something weird. Some users would sign up quickly, while others would bounce in seconds. Same ads, same landing pages… totally different behavior. That’s when I began wondering — am I missing something about user intent?

The biggest pain point for me (and I think a lot of people here can relate) was wasted spend. I’d see clicks coming in, budgets getting used up, but conversions weren’t matching the effort. It felt like I was throwing ads out there without really understanding who I was talking to. Especially in casino campaigns, where competition is high, this gets frustrating pretty fast.

So I decided to experiment a bit. Nothing too technical — just trying to group users based on what they were actually looking for when they clicked. For example, I separated keywords into rough buckets like “ready to play,” “just exploring,” and “bonus hunters.” It sounds basic, but it changed how I structured my campaigns.

For “ready to play” users, I noticed they responded better to direct, no-nonsense landing pages. Clear sign-up options, fewer distractions. These were people searching things like “play blackjack online real money” — they already knew what they wanted. On the other hand, the “exploring” group needed more context. I tested pages with simple explanations, maybe even a quick guide. Conversions weren’t instant, but engagement improved.

The tricky segment was the “bonus hunters.” At first, I thought they’d be easy wins. But honestly, they churned a lot. I had to adjust expectations there — instead of pushing hard conversions, I focused more on capturing interest and letting them warm up. That alone saved me some budget.

One thing I learned the hard way is that not all clicks deserve the same treatment. Before, I’d send everyone to the same landing page and hope for the best. Now, I try to match the message with what I think the user is expecting. It’s not perfect, but it feels way more controlled.

I also started tweaking ad copy based on intent. For example, softer language for curious users, and more direct CTAs for high-intent ones. Even small wording changes made a difference. It’s kind of surprising how much intent shows up just in search queries.

If you’re just getting into this, I’d say don’t overcomplicate it. You don’t need advanced tools right away. Even simple segmentation based on keywords or ad groups can give you a clearer picture. Over time, you’ll start spotting patterns — which traffic converts, which doesn’t, and why.

I found a helpful breakdown of this approach while digging deeper into casino ppc strategies. It helped me connect a few dots, especially around structuring campaigns with intent in mind rather than just chasing volume.

At the end of the day, segmenting traffic by intent isn’t some magic trick. It just forces you to think about who’s on the other side of the click. And once you start doing that, your campaigns feel less random and a bit more… intentional, I guess.

I’m still testing and learning, but this shift alone made my ppc for casino campaigns feel less like guesswork. Curious if others here are doing something similar or if you’ve found better ways to read user intent?

Anyone else feel like every few months the “best” traffic source for online sportsbook marketing completely changes? One week everyone’s hyping push ads, next it’s native, and then suddenly pop traffic is back in the conversation. I’ve been testing across all three lately, and honestly, the answer isn’t as straightforward as I expected.

When I first started, I thought I just needed to pick one channel, go all in, and scale it. That didn’t really work. I kept running into the same issue—what performs great in one GEO or offer just flops somewhere else. It got frustrating because I’d see people claiming “push is dead” or “native is king,” but my results didn’t always match that.

So I decided to stop overthinking it and just test things side by side with small budgets. No big strategy, just observing patterns.

Push ads were the easiest to get going. Fast setup, quick data, and decent click-through rates. But I noticed something important—engagement drops fast if your creatives aren’t fresh. It’s like users get banner blindness almost instantly. Push worked best for me when I kept rotating angles and didn’t rely on one winning ad for too long.

Native ads felt slower, but more stable. They didn’t explode with traffic right away, but the quality was better. People clicking native placements seemed more “aware” of what they were getting into. My conversions weren’t crazy high, but they were consistent. It felt less like gambling (ironically) and more like building something predictable over time.

Now pop traffic surprised me the most. I used to ignore it because I assumed it was low quality. But when I tested it with the right landing pages—simple, direct, no fluff—it actually converted better than I expected. Not always clean traffic, but cheap enough that it balanced out. The key thing I noticed is that pop doesn’t forgive weak funnels. If your page isn’t clear within seconds, it’s over.

If I had to sum it up from my own experience, I’d say this: push is great for quick testing and scaling bursts, native is better for stability, and pop is underrated if you know how to handle it properly. None of them are “the best” on their own—it really depends on how you use them.

One thing that helped me connect the dots was digging into how different approaches fit into a broader online sportsbook marketing strategy instead of treating each channel separately. That shift in thinking made a bigger difference than switching traffic sources.

These days, I don’t chase the “winning” channel anymore. I just look at what role each one can play. Push for testing angles, native for consistency, pop for volume when margins allow. It’s more about balance than picking sides.

Curious if others are seeing the same trends or if it’s just me. Feels like this space rewards adaptability more than anything else right now.

Hook:
I’ve always found native ads a bit… sneaky. Not in a bad way, just subtle. You scroll through a site, and suddenly there’s an ad that doesn’t feel like an ad. So the question I kept coming back to was: does this “blend in” style actually work for betting and casino offers, or does it just get ignored?

Pain Point:
When I first started testing different iGaming ad formats, I was honestly confused about where to put my budget. Push ads felt aggressive, popunders felt cheap but risky, and banners just didn’t get enough attention. Native ads sounded promising, but I had doubts. Would users even notice them? And more importantly, would they trust them enough to click on something related to gambling?

I’ve seen a lot of people in forums say native works great for “soft selling,” but casino offers aren’t exactly soft. You're asking users to sign up, deposit, and play. That’s a big ask. So I wasn’t sure if native ads could handle that kind of intent.

Personal Test / Insight:
I decided to test native ads alongside a couple of other iGaming ad formats, just to see how they compare in real conditions. I didn’t go big—just a small budget across a few GEOs. What I noticed pretty quickly was that native ads didn’t bring instant results. They were slower compared to push or pop traffic.

But here’s the interesting part: the traffic quality felt different. Users who clicked native ads actually spent more time on the landing page. Bounce rates were lower. It felt like they were at least a bit curious, not just randomly clicking like you sometimes see with pop traffic.

Another thing I noticed is that creatives matter a lot more with native. You can’t just throw a flashy “WIN BIG NOW” headline and expect results. It worked better when the ad looked like a story or recommendation. Something like “Top casino apps people are trying this month” performed way better than direct promo lines.

That’s when it started making sense. Native ads aren’t about pushing hard—they’re about warming people up. Compared to other iGaming ad formats, they sit somewhere in the middle of the funnel.

Soft Solution Hint:
What helped me was changing my expectations. Instead of treating native ads like a direct conversion tool, I started using them more like a pre-sell layer. I focused on advertorial-style landing pages, simple comparisons, or “top list” formats. Once I did that, conversions started coming in more consistently.

Also, combining native with retargeting made a noticeable difference. Native brings in the curious users, and then other formats (like push or display) can follow up. That combo worked better for me than relying on just one format.

If you're exploring different approaches, I found this guide on how native ads work in iGaming traffic pretty useful for understanding where they fit in the bigger picture of iGaming ad formats.

Final Thoughts:
So, are native ads effective for casino and betting offers? I’d say yes—but not in the way most beginners expect. They’re not a quick-win format. They require better creatives, a bit more patience, and the right funnel setup.

If you’re on a tight budget and need fast results, native alone might feel slow. But if you’re thinking long-term and want better-quality traffic, it’s definitely worth testing. For me, it’s not the top performer—but it’s a solid supporting player in the overall strategy.

Curious to hear how others are using native in their campaigns. Are you seeing similar results, or something totally different?

Ever notice how you can spend hours tweaking ads, targeting, and budgets… but when it comes to the landing page, it’s almost an afterthought? I used to think the same way. If my gambling ad campaigns were bringing in clicks, I figured the job was mostly done. Turns out, that was a pretty expensive assumption.

The real problem hit me when I saw decent traffic but terrible conversions. I’m talking about people clicking, landing, and then just disappearing. No sign-ups, no deposits, nothing. It felt like pouring water into a bucket with a hole in it. I kept asking myself, “Is it the offer? The audience? Or is my landing page just not doing its job?”

So I started experimenting. Nothing fancy at first—just small changes. The first thing I noticed was how cluttered my pages were. Too many banners, too many options, and honestly, too many distractions. I thought more information would help, but it actually overwhelmed users. Once I simplified things—clean layout, one clear call-to-action—the difference was noticeable. Not huge at first, but enough to tell me I was onto something.

Another thing I underestimated was speed. I tested my pages on mobile and realized they were slow… like really slow. And let’s be real, most users in gambling ad campaigns are on their phones. If your page takes more than a few seconds, they’re gone. I trimmed down images, removed unnecessary scripts, and suddenly bounce rates started dropping.

Then there’s trust. This one took me a while to fully get. Gambling is a sensitive niche, so users are naturally cautious. Before, my pages didn’t really address that. No clear info about security, no social proof, nothing that made a new visitor feel safe. Once I added simple trust signals—like user testimonials, clear terms, and visible security badges—it felt like people were more comfortable sticking around.

I also played around with headlines. This was surprisingly impactful. Instead of generic lines, I tried to match the exact intent of the ad. If the ad promised a bonus or a specific game experience, the landing page needed to reflect that instantly. No guessing, no searching. When the message matched, conversions improved. When it didn’t, people dropped off fast.

One thing that didn’t work for me was overcomplicating forms. I thought collecting more data upfront would be useful, but it just scared people away. Shorter forms worked way better. Just the basics, nothing extra. You can always collect more info later.

If you’re trying to improve your gambling ad campaigns, I’d honestly say don’t ignore the landing page like I did. It’s not just a “final step”—it’s where the decision actually happens. I found some useful ideas while reading about landing page optimization for gambling campaigns, and it helped me rethink a few things I was overlooking.

At the end of the day, what worked for me was keeping things simple, fast, and aligned with what the user expects. No tricks, no overthinking. Just making the experience smooth from click to conversion. I’m still testing and tweaking, but at least now it feels like my landing pages are working with my ads—not against them.

I used to think consistent iGaming traffic was something only big affiliates could pull off. Like, you either had a massive budget or some secret trick no one talks about. But after testing things myself for a while, I realized it’s less about one big hack and more about small habits that stack up over time.

The real question for me was: how do you keep traffic coming in every single day without constantly stressing about it?

At the start, my biggest struggle was inconsistency. Some days I’d get solid clicks and even a few conversions, and then suddenly… nothing. It felt random. I kept jumping between traffic sources, trying whatever seemed popular that week. Honestly, that made things worse. I wasn’t giving anything enough time to actually work.

Another issue was burnout. Managing campaigns daily, checking stats every few hours, tweaking creatives—it gets tiring fast. And when results dip, it’s easy to feel like you’re doing everything wrong.

What changed things for me was simplifying my approach. Instead of chasing every new traffic source, I picked one or two and really focused on understanding them. I started noticing patterns—what time users clicked more, which creatives held attention longer, and which GEOs stayed stable.

One thing I learned is that consistency in iGaming traffic doesn’t come from constantly launching new campaigns. It comes from improving the ones that already show signs of life. Even small tweaks—like changing headlines or adjusting targeting—made a difference over time.

I also stopped expecting instant results. Some campaigns need a few days (sometimes more) to stabilize. Earlier, I would kill them too quickly. Now I give them space, but I still monitor closely so I don’t waste budget.

Another thing that helped was setting a routine. I check performance at fixed times instead of obsessing over it all day. This keeps me focused and avoids over-optimizing based on short-term fluctuations.

I did experiment with different approaches, including buying traffic for casino & betting campaigns, just to understand how paid traffic behaves compared to organic or social. What I noticed is that paid traffic can be more predictable if you manage it properly—but only if you stay patient and track everything carefully.

Creative fatigue is another thing people don’t talk about enough. Even a winning ad will slow down eventually. Now I rotate creatives regularly, even before performance drops too much. It keeps things fresh and avoids sudden dips.

Also, not every day needs to be a big win. Some days are just about maintaining flow. I stopped chasing spikes and started focusing on stability. That mindset shift alone reduced a lot of pressure.

If I had to sum it up, consistent iGaming traffic isn’t about doing more—it’s about doing the right things repeatedly. Stick to a couple of solid traffic sources, test slowly, don’t panic with early results, and keep optimizing what already works.

I’m still learning, and honestly, things keep changing. But this approach has made my traffic a lot more steady than before. Curious how others here manage daily consistency—are you sticking to one source or mixing multiple?

Anyone else feel like popunder ads never really died… they just stopped being talked about as much? I’ve been seeing mixed opinions lately, especially when it comes to iGaming ad formats. Some people say popunders are outdated and annoying, while others quietly keep using them. So I got curious and decided to look into it from my own experience.

The main issue I kept running into was simple: traffic volume vs. quality. Popunders can still drive a ton of traffic, no doubt. But the real question is — does that traffic actually convert? I’ve had phases where I thought they were just burning budget because users would bounce quickly. It felt like I was getting numbers, not results.

At the same time, I noticed something interesting. While newer formats like native ads and push notifications get all the hype, popunders still seem to stick around in iGaming for a reason. That made me rethink whether the problem was the format itself… or how I was using it.

So I started testing again, but this time with a slightly different mindset. Instead of expecting high intent from the start, I treated popunder traffic more like a “first touch.” I didn’t push aggressive landing pages right away. Instead, I tried softer funnels — simple pre-landers, engaging hooks, and offers that didn’t feel too heavy.

And honestly, that made a difference.

Conversions didn’t magically skyrocket, but they became more consistent. What I noticed is that popunders still work best when you don’t force them to behave like high-intent formats. They’re more about volume and exposure than immediate action. Once I accepted that, the results started making more sense.

Another thing I realized is targeting plays a huge role. Earlier, I was going too broad, assuming more impressions = better results. But narrowing down GEOs and testing specific audiences improved performance a lot. It’s not perfect, but definitely better than just running wide campaigns and hoping something sticks.

I also think timing and frequency matter more than people admit. If users keep getting hit with the same popunder over and over, it just becomes noise. But when it’s spaced out and paired with a decent offer, it can still grab attention — even in 2026.

If you’re exploring different iGaming ad formats, I’d say don’t completely write off popunders yet. They’re not the “easy win” they might have been years ago, but they’re far from useless. It’s more about how you fit them into your overall strategy.

I came across this breakdown of different formats while testing ideas, and it actually helped me rethink where popunders stand: iGaming popunder advertising. Worth a look if you’re comparing options.

At this point, my take is pretty simple: popunders aren’t outdated, but they’re also not a magic solution. They still have a place — especially for scaling and reaching cold audiences — but you need to adjust expectations and approach.

If you’re expecting instant ROI, you’ll probably be disappointed. But if you use them as part of a bigger funnel, they can still pull their weight.

Curious to hear how others are using them right now. Are you still seeing decent returns, or have you moved on completely?

Ever feel like promoting an online gambling website is way harder than it should be? I used to think it was just about running a few ads and waiting for players to sign up. Turns out, it’s not that simple. There’s so much noise in this space that even good offers can go unnoticed if you don’t approach it the right way.

One of the biggest struggles I ran into early on was figuring out where the actual players are. Not just random traffic—but people who are genuinely interested in betting or casino games. I tried a mix of channels, and honestly, a lot of them didn’t work the way I expected. Either the traffic was low quality, or the cost per user was just too high to make sense.

At one point, I was spending more on ads than I was making back, which is obviously not sustainable. That’s when I realized promoting a gambling site isn’t just about traffic—it’s about the right traffic. And getting that right took some trial and error.

What started to make a difference for me was focusing more on intent rather than volume. Instead of chasing big numbers, I paid more attention to where users were coming from and what they were actually looking for. For example, people coming from content-based platforms or niche communities were way more likely to sign up compared to random ad clicks.

I also experimented with different ad formats. Push ads gave me quick visibility, but the engagement wasn’t always great. Native ads, on the other hand, felt more natural and blended better with content. They didn’t always bring instant results, but over time, the quality of users was noticeably better.

Another thing I noticed is that landing pages matter more than most people think. I used to send traffic straight to the homepage, but that didn’t convert well. Once I started using simple, focused landing pages with clear offers, things improved. Nothing fancy—just clean design, easy navigation, and a strong reason for users to sign up.

Something else that helped was learning from others who were already doing this successfully. I came across some really useful insights while browsing through different guides and discussions. One resource that stood out to me was this guide on online gambling promotion strategies. It breaks things down in a way that actually makes sense, especially if you’re trying to figure out where to start or what to fix.

Over time, I also realized that consistency beats quick wins. It’s tempting to look for shortcuts, but in this space, steady testing and small improvements work better. Tweaking ad creatives, adjusting targeting, trying new traffic sources—it all adds up.

If you’re just getting started, my honest advice is to keep things simple. Don’t try to do everything at once. Pick one or two channels, test properly, and learn from the results. It’s better than spreading yourself too thin and not knowing what’s working.

Also, don’t ignore retention. Getting users is one thing, but keeping them active is a whole different challenge. Even small things like better onboarding or occasional offers can make a big difference in how long users stick around.

At the end of the day, promoting an online gambling website is a mix of patience, testing, and understanding your audience. There’s no perfect formula, but once you start noticing patterns in what works, things get a lot easier to manage.

I’m still learning and experimenting, but compared to when I started, the process feels much more under control now. If you’re going through the same struggles, just know that it’s normal—and you’ll figure it out with time.

Has anyone else noticed that scaling ppc for casino campaigns feels easy at the start… but then suddenly everything just plateaus? Like, you get a few decent conversions early on, think you’ve cracked it, and then boom—costs go up, ROI drops, and nothing scales the way you expected.

That’s exactly where I got stuck for a while. I had campaigns that were doing “okay,” but every time I tried to push harder—more budget, more traffic—it just didn’t translate into better results. Instead, I ended up burning more money on low-quality clicks. It honestly made me question if scaling casino PPC was even realistic or just something people hype up.

What I realized after testing a bunch of things is that the basics only get you so far. Yeah, targeting, ad copy, and landing pages matter—but everyone is doing those. The real difference starts when you go deeper into how your traffic behaves and how your funnel handles it.

One of the first things that actually made a difference for me was breaking down my campaigns way more than I thought was necessary. Instead of running broad campaigns, I started splitting everything—by geo, device, even time of day. It felt like overkill at first, but it gave me clarity. I could finally see which segments were actually profitable and which ones were just eating budget.

Another thing that helped was being ruthless with cutting off what wasn’t working. Earlier, I used to give campaigns too much time, hoping they’d “optimize.” But with casino traffic, that can get expensive fast. Now, if something doesn’t show signs of life quickly, I either tweak it hard or shut it down.

Also, creatives matter more than I expected. Not in a fancy way, but in a “does this actually connect with the user” way. Simple, direct messaging worked better for me than trying to be clever. People clicking casino ads usually already know what they want—you just need to match that intent, not overcomplicate it.

One underrated thing? Tracking everything properly. I know it sounds basic, but I was missing small details before—like where exactly conversions were coming from or which placements were junk. Once I fixed that, scaling became less of a gamble (no pun intended) and more of a controlled process.

If you’re trying to go beyond the basics, I’d say start focusing less on “getting more traffic” and more on “getting better traffic.” That mindset shift alone helped me a lot. Scaling isn’t just about increasing budget—it’s about improving efficiency first, then multiplying what works.

I came across some ideas around this while reading Advanced casino PPC scaling strategies, and it kind of reinforced what I was already seeing from my own tests. Nothing groundbreaking, but it helped connect the dots.

At the end of the day, scaling ppc for casino campaigns isn’t one big trick. It’s a bunch of small adjustments stacked together—better segmentation, faster decisions, cleaner tracking, and ads that actually match intent. Once those pieces start working together, scaling feels way less random and a lot more predictable.

Curious to hear if others here had a similar experience or found something completely different that worked.

Ever get that feeling where your campaign looks amazing on paper—tons of clicks, decent CTR—but somehow your balance just keeps draining with nothing real to show for it? I’ve been there, and honestly, it took me longer than I’d like to admit to realize that a big chunk of my iGaming traffic wasn’t even human.

At first, I kept blaming my landing pages. Then I thought maybe my offers just weren’t attractive enough. But after a while, it started to feel off. The numbers didn’t make sense. Sessions were super short, bounce rates were crazy high, and conversions? Almost non-existent. That’s when it hit me—I wasn’t dealing with bad traffic, I was dealing with bot traffic.

What made it worse was how convincing it all looked. The traffic sources seemed legit, and the clicks kept coming in steadily. If you’re new or even moderately experienced in iGaming traffic, it’s really easy to fall into this trap. You assume volume equals opportunity, but that’s not always true. In my case, it was just burning budget fast.

So I started digging into it. Nothing fancy at first—just basic observation. I began comparing user behavior across different campaigns and noticed patterns. Some traffic sources had users that stayed longer, clicked around, and actually interacted. Others? They’d land and disappear almost instantly. That was my first clue.

One thing I tried was splitting my campaigns more aggressively. Instead of lumping everything together, I separated traffic sources and even tested different time slots. Funny enough, bot-heavy traffic often came in bursts at odd hours. Once I saw that pattern, it became easier to pause or limit those segments.

I also started paying closer attention to geo performance. Some regions were just consistently underperforming, not just in conversions but in engagement too. I’m not saying every low-performing geo is full of bots, but when you combine low engagement, weird timing, and high volume, it raises a red flag.

Another thing that helped was tightening up my targeting. Earlier, I was casting a wide net thinking more reach = more players. But that approach made it easier for junk traffic to slip in. Once I narrowed things down, the volume dropped a bit, but the quality improved noticeably. I’d rather have fewer real users than thousands of fake ones.

I also stopped trusting surface-level metrics. Clicks alone don’t mean anything in iGaming traffic. I started focusing more on things like session duration and actual user flow. Even simple tracking changes made a difference. When you start looking beyond just clicks, you quickly see which traffic is real and which isn’t.

At one point, I came across this guide—How to spot and avoid fake iGaming traffic before losing money—and it honestly helped connect a lot of dots for me. Nothing groundbreaking, but it reinforced what I was already starting to notice and gave me a clearer direction.

Something else I learned the hard way: not all traffic sources are equal, even if they look similar. Two campaigns with similar setups can behave completely differently depending on where the traffic is coming from. That’s why testing in small chunks became my go-to strategy. I’d rather lose a little during testing than waste a full budget on bad traffic.

Over time, I also got more comfortable killing campaigns early. Before, I’d let things run longer hoping they’d “optimize.” Now, if something feels off in the first phase, I don’t hesitate to cut it. That alone has saved me a lot.

At the end of the day, filtering bot traffic in iGaming traffic isn’t about one magic trick. It’s more about paying attention, testing smarter, and not blindly trusting numbers. Once you start thinking that way, you naturally get better at spotting what’s real and what’s just noise.

I’m still learning, to be honest. But compared to where I started, I feel way more in control now. And if you’re currently feeling like half your budget is going into a black hole, chances are—you’re not imagining it.

Ever had that moment where your betting ads look like they’re doing great on paper—tons of clicks, decent impressions—but your balance just keeps dropping with nothing to show for it? I’ve been there, and honestly, it’s one of the most frustrating parts of betting advertising.

When I first started running campaigns, I assumed traffic was traffic. If people were clicking, I thought I was on the right track. But after a few campaigns where I spent way more than I should have, it hit me that not all traffic is equal—and some of it is just plain useless.

The biggest pain point for me was figuring this out before it was too late. By the time I realized something was off, a big chunk of my budget was already gone. No sign-ups, no deposits, nothing. Just empty clicks. I kept asking myself, “Is this normal, or am I missing something obvious?” Turns out, I was missing a few key signals.

One thing I started noticing was how fast users were bouncing. I mean, they’d click the ad and leave almost instantly. At first, I ignored it, thinking maybe the landing page needed tweaks. But when it kept happening across different pages, I realized the issue wasn’t just the page—it was the traffic itself.

Another red flag was super high click-through rates that didn’t match any real engagement. Sounds weird, right? You’d think high CTR is a good thing, but in betting advertising, it can sometimes mean bots or people who have zero interest in actually signing up. It’s like they’re curious enough to click but not serious enough to do anything else.

I also paid closer attention to geo and device data. There were times when I was getting a lot of traffic from regions I didn’t even target properly. Or from devices that just didn’t convert at all. That’s when I started tightening my targeting and cutting off sources that looked suspicious.

One small habit that helped me a lot was not scaling too quickly. Earlier, I’d see a campaign getting clicks and immediately increase the budget. Big mistake. Now, I let campaigns run a bit longer on a small budget and watch how users behave. If there’s no meaningful action—like time on site or sign-ups—I don’t push it further.

I’m not saying I’ve completely mastered this, but I did come across a breakdown that explained things in a really simple way. If you’re struggling with the same issue, this helped me connect the dots: how to spot bad traffic in betting ads early. It’s not anything fancy, just practical stuff that actually makes sense when you’ve already burned some money learning the hard way.

At the end of the day, I think the biggest shift for me was changing how I judge performance. I stopped focusing only on clicks and started caring more about what happens after the click. That’s where the real story is.

If your campaigns feel off, they probably are. Trust that instinct. Low-quality traffic usually leaves clues—you just have to slow down enough to notice them before your budget disappears.

Has anyone else noticed how unpredictable sports traffic has become lately? One day your mobile app is getting solid engagement, and the next, it feels like users just drop off without any clear reason. I’ve been watching this closely over the past few months, especially during big events, and honestly, the patterns aren’t as straightforward as they used to be.

A big challenge I kept running into was figuring out why my sports traffic wasn’t converting the way I expected on mobile apps. I mean, the traffic volume was there, especially during live matches, but conversions just didn’t match up. It made me question whether the issue was with timing, user intent, or just how people interact with mobile apps now. I came across some interesting insights on sports traffic conversion trends, and it helped me connect a few dots I hadn’t considered before.

From what I’ve personally tested, one thing is clear—timing matters way more than it used to. Earlier, getting traffic before a match was enough. Now, I’ve seen better results when targeting users during live gameplay or right after key moments. People seem more engaged when something exciting is happening in real time. Static campaigns just don’t hit the same anymore.

Another thing I noticed is how short the attention span has become on mobile. If your app takes even a few extra seconds to load or the onboarding feels even slightly complicated, users bounce. I tried simplifying my landing flow—fewer steps, cleaner design—and it actually made a noticeable difference. Nothing fancy, just less friction.

Push notifications also surprised me. I used to think they were a bit annoying, but when timed right—like right before a big match or during halftime—they actually bring users back in. The key is not overdoing it. I tested sending fewer, more relevant notifications instead of blasting updates constantly, and engagement improved.

Personalization is another trend I can’t ignore. Generic content doesn’t perform like it used to. When I started segmenting users based on their favorite sports or teams, the interaction rates went up. It doesn’t have to be super advanced—just small tweaks like showing relevant matches or offers can make a difference.

One thing that didn’t work as well for me was relying too much on broad targeting. It brought traffic, sure, but not the kind that converts. Narrowing down the audience—even if it meant less traffic overall—actually gave better results. Quality over quantity really stands out in sports traffic right now.

I’ve also seen a shift toward more casual users entering during major events. These users don’t behave like regular sports fans. They’re more curious than committed, so expecting them to convert immediately doesn’t always work. For them, softer engagement strategies seem more effective—like giving them a reason to explore before asking for any action.

If I had to sum it up, sports traffic conversion on mobile apps feels more dynamic now. It’s less about pushing users and more about meeting them at the right moment with the right experience. Small adjustments—like timing, simplicity, and relevance—seem to go a long way.

I’m still experimenting, but these are the patterns I’ve been noticing lately. Curious to hear if others are seeing similar trends or if something completely different is working on your end.

One thing that confused me a lot when I first got into iGaming affiliate marketing was this: how do you even pick the “right” GEO? It sounds simple at first, but once you actually start running campaigns, it quickly turns into a guessing game. Everyone says “go Tier 1” or “try emerging markets,” but no one really explains how to decide what fits your situation.

I remember spending hours reading different opinions and still feeling unsure. Some people were making good money in countries I hadn’t even considered, while others were struggling in popular GEOs. That’s when I came across this breakdown of best GEOs for iGaming affiliate marketing, and it helped me at least understand the bigger picture instead of just blindly copying what others were doing.

The biggest pain point for me was budget. Let’s be honest, not everyone has the money to test expensive countries like the US, UK, or Australia. I tried running a small campaign in a Tier 1 GEO early on, and it burned through my budget way faster than expected. The traffic was expensive, and even though the conversions were decent, I couldn’t sustain it long enough to optimize properly.

So I switched things up and tested a few lower-tier GEOs. At first, I thought cheaper traffic would mean low-quality users, but that wasn’t always true. In some cases, I actually got better engagement, just at a lower payout per user. It made me realize that picking a GEO isn’t just about how “rich” a country is — it’s more about balance.

What I started doing was looking at three simple things: cost of traffic, competition level, and user behavior. If traffic is cheap but no one converts, it’s pointless. If conversions are high but competition is insane, it gets expensive quickly. The sweet spot is somewhere in between, and it’s different for everyone.

Another thing I noticed is that trends change fast. A GEO that worked great a few months ago might not perform the same today. I’ve seen people hype certain countries, and by the time I tested them, results were already dropping. That’s why I stopped chasing “hot GEOs” and focused more on testing small and scaling what actually works for me.

Creatives also play a bigger role than I expected. The same ad that worked in one country completely failed in another. Language, culture, even colors and style — they all matter. Once I started tweaking creatives based on the GEO instead of using a one-size-fits-all approach, things improved noticeably.

If I had to give simple advice from my experience, I’d say start with a GEO that matches your budget and testing capacity. Don’t jump straight into the most competitive markets unless you’re ready for it. Try a few different regions, track everything, and pay attention to patterns rather than single results.

At the end of the day, there’s no “perfect” GEO that works for everyone in iGaming affiliate marketing. It’s more about finding what works for you, your traffic source, and your budget. It took me a while to accept that, but once I did, the whole process became a lot less frustrating and a bit more predictable.

Ever notice how the more aggressive an ad looks, the faster you want to scroll past it? I’ve been thinking about this a lot lately, especially when it comes to casino ad ideas. There’s this weird balance where you want attention, but not the kind that feels like it’s shouting at people. Getting clicks without looking desperate is honestly harder than it sounds.

I remember struggling with this early on. My CTR was all over the place, and I kept thinking maybe I just needed louder creatives or bigger promises. But every time I pushed too hard—things like “WIN BIG NOW” or flashing bonus-heavy banners—it actually hurt performance. I started digging around for creative casino ad examples just to see how others were handling it without going overboard, and that’s where things started to shift for me.

The biggest pain point, at least from what I’ve seen (and heard from others), is that casino ads can easily cross the line into looking spammy. Once that happens, users don’t just ignore the ad—they actively avoid it. It kills curiosity. And without curiosity, CTR drops no matter how good the offer actually is. So the real challenge isn’t just grabbing attention—it’s doing it in a way that feels natural.

What worked for me was dialing things down instead of up. One of the simplest casino ad ideas I tested was using more “real-life” style creatives. Instead of flashy slot images or exaggerated wins, I tried casual visuals—like someone playing on their phone, relaxed vibe, nothing overhyped. Surprisingly, those ads got more clicks. I think it’s because they felt relatable instead of salesy.

Another thing I noticed is that curiosity-driven headlines outperform aggressive ones almost every time. For example, instead of saying “Get 200% Bonus Today,” I tested lines like “Tried this game last night… didn’t expect that.” It doesn’t scream anything, but it makes people pause. That small pause is usually enough to earn a click.

I also played around with softer CTAs. Not the typical “Join Now” or “Play Now” stuff, but more neutral phrases like “See how it works” or “Check this out.” It sounds simple, but it changes the whole feel of the ad. It’s less of a command and more of an invitation, which makes a difference when users are already skeptical.

One mistake I kept making before was trying to show everything in one ad—bonuses, games, jackpots, urgency—all packed into a single creative. It just overwhelmed people. When I switched to focusing on one idea per ad, CTR improved. Cleaner, simpler messages just work better, especially in crowded feeds.

I’ve also found that storytelling (even in a tiny format) helps a lot. Not full stories, obviously, but hints of experiences. Like mentioning a small win, a surprise moment, or even a casual reaction. It feels more human, and that alone makes the ad stand out without needing aggressive tactics.

If I had to sum it up, the best-performing casino ad ideas I’ve tested don’t feel like ads at all. They feel like something you’d naturally come across and get curious about. No pressure, no shouting, just a subtle nudge.

So yeah, if your CTR isn’t where you want it to be, it might not be about doing more—it might actually be about doing less, but smarter. That shift made a bigger difference for me than any “high-energy” creative ever did.

I've been thinking about this a lot lately — are native ads actually better than display ads for betting promotions, or is it just one of those things people repeat because it sounds smart? I’ve seen both sides being hyped in different threads, and honestly, it gets confusing when you're trying to decide where to put your money.

One thing that used to bother me was how inconsistent results felt. I’d run display ads for betting promotions and sometimes get decent clicks, but conversions? Not so much. Then I started reading more about ad formats for casino and sportsbook campaigns, and it made me realize I might have been focusing too much on visibility and not enough on how people actually interact with ads.

From my own testing, display ads are great if your goal is reach. You can get your offer in front of a ton of people quickly. The problem is, most users just ignore them. Banner blindness is real. I’ve caught myself doing it too — scrolling past flashy banners without even thinking. So while impressions look good on paper, it doesn’t always translate into real engagement.

Native ads, on the other hand, felt different right away. They blend into the content, so people don’t instantly treat them like “ads.” When I switched a small part of my budget to native formats for betting promotions, I noticed people were actually clicking out of curiosity. The traffic felt more intentional, like users were at least somewhat interested instead of just accidentally clicking.

That said, native isn’t some magic solution. I made mistakes there too. If your ad copy feels too pushy or doesn’t match the surrounding content, people bounce quickly. I learned that the hard way. Native ads work best when they feel like a natural extension of what the user is already reading. It’s less about selling hard and more about blending in and sparking interest.

Another thing I noticed is cost efficiency. Display ads can sometimes be cheaper per impression, but if those impressions don’t convert, it adds up fast. With native ads, I was paying a bit more per click, but the quality of traffic seemed better. For betting promotions, that matters a lot because you're not just looking for clicks — you want users who might actually sign up or deposit.

Still, I wouldn’t say you should completely ditch display ads. I’ve had situations where retargeting with display banners actually worked pretty well. Once someone already knows your offer, a simple reminder banner can do the job. So in that sense, display ads still have a place — just maybe not as your main acquisition channel.

If I had to sum up my experience, I’d say native ads are generally better for cold traffic in betting promotions, especially when you’re trying to build interest from scratch. Display ads feel more like support — good for visibility and retargeting, but not always the best at driving first-time action.

At the end of the day, it really depends on how you use them. I’ve seen people fail with both formats simply because they didn’t match the strategy to the audience. For me, the shift wasn’t about choosing one over the other, but understanding when each one actually makes sense.

Curious to hear what others here have experienced — has native worked better for you too, or are you still getting solid results with display?

Sometimes I wonder if running Casino Ads today is like showing up late to a party where everyone already spent their budget. You scroll through ad platforms, see insane bids, crowded creatives, and it makes you think — is there even room left to make a profit, or is it just a race to the bottom now?

I had the same doubt not long ago. Everywhere I looked, people were saying costs are rising, players are harder to convert, and ROI is shrinking. Out of curiosity, I started digging into what actually works now and came across some ideas around casino ads that still convert. It didn’t magically solve everything, but it did shift how I think about this space.

The biggest pain point, at least from my experience, is not just the cost — it’s the unpredictability. You can spend a decent budget, get traffic, but the quality feels off. Either users don’t stick, or they don’t deposit. And when your margins depend on long-term value, that’s where things start to hurt. It’s not like before where you could just throw up a flashy banner and expect results.

What I’ve noticed is that Casino Ads are still profitable, but only if you approach them differently. The old playbook doesn’t really work anymore. Generic creatives, recycled bonuses, and copy-paste funnels just blend into the noise. Users have seen it all. If your ad looks like everything else, it gets ignored — no matter how much you spend.

I tried running a few campaigns with the “typical” approach — big bonus offers, aggressive headlines, and wide targeting. Honestly, the results were average at best. Clicks came in, but conversions were inconsistent. Then I started testing smaller things — different angles, more localized messaging, even changing the tone to feel less like an ad and more like a recommendation.

That’s when things started to shift a bit. Not dramatically overnight, but enough to see a pattern. The campaigns that felt more natural, less pushy, and slightly more specific to the audience performed better. It made me realize that in a crowded space, subtlety sometimes beats aggression.

Another thing I learned is that traffic source matters more than ever. Not all clicks are equal, and in Casino Ads, that difference is huge. Some sources bring volume but no intent, while others bring fewer users but much higher engagement. It took me a while (and some wasted budget) to accept that cheaper traffic isn’t always better.

Competition is definitely higher now — no denying that. But I don’t think that automatically kills profitability. It just raises the bar. You need better creatives, cleaner funnels, and more patience with testing. If anything, it filters out people who are just trying to make quick wins without putting in the effort.

If I had to sum it up, I’d say Casino Ads are still worth it, but only if you treat them like a long game. Quick hacks and shortcuts don’t really hold up anymore. It’s more about understanding your audience, refining your approach, and being okay with testing a lot before you find something that clicks.

So yeah, it’s more expensive now — but not impossible. If you’re willing to adapt and not rely on outdated strategies, there’s still room to make it work. Just don’t expect easy wins like before.

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I’ve been thinking about this a lot lately — why do some sports ads instantly grab attention while others just get ignored? I mean, we’re all watching the same matches, following the same teams, scrolling the same feeds… yet only a few ads actually stick. It made me curious enough to start paying closer attention to what’s really working in sports advertising.

One thing that kept coming up in discussions was how unpredictable creatives can be. You might think high-quality visuals or big-match moments are enough, but that’s not always the case. I went down a bit of a rabbit hole reading about different sports advertising creatives, and it made me realize there’s more nuance here than most of us assume.

The biggest challenge I personally faced was figuring out why some ads with great design still performed poorly. I used to think clean graphics, team logos, and bold colors were enough. But after running a few tests and watching others share their results, it became obvious that good-looking doesn’t always mean high-performing.

From what I’ve seen, the creatives that perform best usually feel “in the moment.” For example, ads that tap into live match excitement or current events tend to do better than generic ones. If there’s a big game happening, and your creative reflects that urgency — like referencing the match or showing a real-time angle — people are more likely to engage.

Another thing I noticed is that simplicity wins more often than complexity. Early on, I tried creatives packed with stats, multiple visuals, and too much text. Honestly, they looked impressive… but they didn’t convert. When I switched to cleaner layouts — one strong visual, a short message, and a clear focus — the performance improved noticeably.

Emotion also plays a huge role. Sports fans are emotional by default, so creatives that tap into that — excitement, rivalry, anticipation — tend to stand out. I’ve seen basic creatives outperform fancy ones just because they captured that “fan feeling” better. It’s less about design perfection and more about relevance.

One mistake I made (and I’ve seen others make too) is overusing generic stock images. They might look professional, but they don’t feel real. Authentic-looking visuals — even slightly rough ones — often connect better. People can tell when something feels genuine versus something that feels staged.

Video creatives are another interesting case. Short clips that quickly show action or build hype seem to work well, but only if they get to the point fast. Long intros or slow pacing usually lose attention. It’s like you have a few seconds to prove it’s worth watching — otherwise, people scroll past.

Something else I didn’t expect was how important timing is. The same creative can perform very differently depending on when it’s shown. Running a cricket-related ad during a major tournament, for example, feels natural and relevant. Running it during an off-season? Not so much.

If I had to sum it up in a simple way, the best-performing creatives in sports advertising aren’t necessarily the most polished ones — they’re the most relevant, timely, and emotionally engaging. It’s less about trying to impress and more about connecting with what fans are already feeling in that moment.

I’m still experimenting and figuring things out, but now I focus more on context and timing rather than just design. That shift alone made a noticeable difference. If you’re struggling with creatives, I’d say try simplifying things and make them feel more “live” and connected to the sport itself.

Curious to hear what others have noticed — are you seeing the same patterns, or something completely different?

Ever feel like most advice around gambling advertisements is built for big-budget players, not small startups? I’ve had that thought more times than I can count. When you’re just starting out in iGaming, it honestly feels like the whole ad ecosystem is designed for companies with deep pockets and huge teams. So the question naturally comes up—are there actually niche ad networks that work for smaller setups?

One thing that used to bother me (and I’ve seen others mention it too) is how tough it is to even get started. Many networks either reject smaller advertisers or require minimum spends that just don’t make sense early on. That’s where I started digging around and came across some discussions and resources like niche iGaming ad networks, which gave me a better idea of what’s out there beyond the usual big names.

From my experience, the biggest challenge isn’t just finding a network—it’s finding one that actually understands smaller campaigns. A lot of mainstream platforms are optimized for scale. They expect polished funnels, big budgets, and constant optimization. But when you’re testing ideas or just trying to get your first users, that kind of pressure can burn through your budget fast.

I tried a mix of approaches. First, I went with a couple of well-known ad networks just to see what would happen. The traffic was decent, but the cost per conversion didn’t make sense. It felt like I was competing with bigger brands that could outbid me easily. That’s when I started looking into smaller, more niche platforms that cater specifically to gambling advertisements.

What I noticed is that niche networks tend to be more flexible. They’re usually more open to smaller budgets, and sometimes they even offer guidance or suggestions that actually help. It’s not always perfect—traffic volume can be lower, and targeting options might not be as advanced—but the overall experience felt more startup-friendly.

Another thing I realized is that community-driven platforms and affiliate-style networks can be surprisingly useful. They may not look as “professional” at first glance, but they often bring in highly targeted users. In my case, a smaller campaign on a niche platform ended up performing better than a larger spend on a mainstream one. Not because the network was better overall, but because it matched my stage of growth.

Of course, not everything worked. Some networks had low-quality traffic, and a few just didn’t convert at all. That’s part of the process, I guess. You test, you lose a bit, and then you adjust. But the key takeaway for me was that smaller iGaming startups shouldn’t try to copy what big players are doing. The strategy needs to be different, especially when it comes to gambling advertisements.

If you’re in a similar position, I’d say don’t get discouraged if the big platforms don’t work out right away. There are niche options—you just have to dig a little deeper and be willing to experiment. Start small, track everything, and focus on learning rather than scaling too quickly.

At the end of the day, it’s less about finding the “perfect” ad network and more about finding one that fits where you are right now. For small-scale startups, that usually means flexibility, lower entry barriers, and a bit more room to test and fail without blowing your entire budget.

I have been wondering about this for a while now. Everyone keeps talking about how important igaming advertising is, especially if you want to drive deposits quickly. But honestly, I wasn’t sure if it actually works the way people say it does, or if it’s just another overhyped strategy that sounds good in theory but doesn’t deliver much in practice.

One thing I struggled with early on was figuring out where to even start. There are so many approaches, platforms, and “expert tips” floating around that it gets confusing fast. I came across some useful insights while reading about igaming advertising, and it helped me understand the basics a bit better, but I still wasn’t fully convinced until I tried a few things myself.

The main issue for me was deposits not matching the traffic. I could get clicks, sure, but turning those into actual paying users felt like a completely different challenge. It made me question whether the problem was my targeting, the creatives, or just the overall strategy. I’ve seen others in forums mention the same thing, so I know it’s not just me dealing with this.

After experimenting a bit, I realized that performance-based approaches do feel different compared to regular campaigns. Instead of just focusing on impressions or clicks, everything is more tied to actual outcomes. That mindset shift alone made me rethink how I was setting up campaigns. I started paying more attention to user intent rather than just volume.

One thing that seemed to work better was narrowing down the audience instead of trying to go broad. Earlier, I thought more traffic automatically meant more deposits, but that wasn’t the case. When I focused on smaller, more relevant segments, the quality improved. It didn’t explode overnight or anything, but the consistency was better.

Another thing I noticed was how important the landing experience is. Even if the advertising part is done right, if the landing page feels off or too complicated, people just drop off. I made a few simple changes like improving load speed and simplifying the signup flow, and that alone made a noticeable difference.

I also tried tweaking creatives more often instead of running the same ones for too long. It turns out people get bored quickly, and fresh content keeps engagement a bit higher. Nothing fancy, just small variations in messaging and visuals, but it helped maintain performance over time.

That said, I wouldn’t say igaming advertising is some magic solution. It still takes testing, patience, and a bit of trial and error. There were definitely moments where things didn’t work, and I had to pause and rethink the approach. But compared to random campaigns without a clear goal, this felt more structured.

If you’re thinking about trying it, I’d say don’t expect instant results, but also don’t ignore it completely. Start small, track what actually leads to deposits, and adjust based on real data instead of assumptions. That’s probably the biggest lesson I’ve learned from all this.

Overall, I feel like igaming advertising can help with deposits, but only if you treat it as a process rather than a quick fix. It’s less about spending more and more about understanding what actually works for your audience.

Has anyone here actually seen real growth just by using igaming traffic for betting apps? I’ve been wondering about this for a while because everywhere I look, people talk about scaling fast, but no one really shares what happens behind the scenes.

When I first started exploring this space, I honestly thought getting traffic would be the easiest part. I mean, there are so many sources out there claiming to bring users instantly. But what I quickly realized is that not all traffic is the same. Some of it looks good on paper, like high numbers and clicks, but doesn’t really translate into actual users who sign up or deposit.

The biggest issue I faced was figuring out what kind of igaming traffic actually works. I tried a couple of low-cost options in the beginning just to test things out. The traffic volume looked decent, but engagement was super low. People would land on the app or site and leave almost immediately. It felt like I was just burning budget without learning much.

After that, I started paying more attention to the quality side of things. Instead of focusing only on how much traffic I could get, I started looking at where the users were coming from and whether they actually had any interest in betting apps. That shift in thinking made a noticeable difference.

One thing I noticed is that more targeted igaming traffic tends to behave very differently. The numbers may not look as big initially, but the users are more likely to explore the platform, sign up, and even come back later. It felt slower at first, but over time, it was much more stable and predictable.

I also spent some time reading and comparing different approaches, and that’s when I came across this resource on Real money gaming traffic. What stood out to me wasn’t anything flashy, but just the idea of focusing on intent-driven users instead of random clicks. That kind of matched what I was already starting to see from my own testing.

Another thing that helped was not relying on a single source. Early on, I made the mistake of putting all my effort into one channel. When it didn’t work, I felt stuck. Later, I started experimenting with multiple smaller sources and comparing performance. Some worked better than others, but at least I could identify patterns and adjust accordingly.

I think one of the biggest misconceptions is that igaming traffic alone will magically scale a betting app overnight. From my experience, it’s more about how well that traffic matches your offer. Even high-quality traffic won’t perform if the landing experience or onboarding flow isn’t right.

There were times when I thought the traffic source was the problem, but it turned out the issue was actually on my side. Small tweaks like improving the signup flow or making the app easier to navigate had a bigger impact than switching traffic sources entirely.

If I had to sum it up, I’d say igaming traffic can definitely help with growth, but only if you treat it as part of a bigger system. It’s not just about getting users in, it’s about getting the right users and giving them a reason to stay.

Curious to hear what others here have experienced. Did you see better results with premium traffic, or did it take a mix of trial and error like it did for me?

I’ve been wondering something lately while looking through some campaign stats. For anyone here running gambling ads, what kind of CPA are you actually seeing right now? I’m not talking about the numbers ad networks promise in case studies. I mean the real numbers people are getting after testing campaigns for a while.

I started digging into this because I’ve been experimenting with a few PPC ad networks over the past months. Some campaigns looked promising at first, but the CPA numbers ended up jumping around more than I expected. One week it looked manageable, the next week it suddenly felt way too high. It made me curious what others are experiencing at the moment.

The biggest challenge for me has been figuring out what counts as a “normal” CPA for gambling ads. When you read different guides online, the numbers are all over the place. Some people say anything under $40 is decent, while others claim they can get conversions under $20. But when you actually run campaigns, things don’t always line up with those examples.

From my own testing, I noticed a few things that seem to affect CPA more than I expected. Targeting plays a huge role. When I tried very broad targeting, traffic was cheap but conversions were unpredictable. Narrowing things down improved the quality a bit, but obviously the traffic volume dropped.

Creatives also made a bigger difference than I thought. I initially used simple banner creatives and generic text ads, assuming they would be good enough to test the waters. The campaigns ran fine, but the CPA stayed higher than I wanted. After switching to a few different ad angles and slightly more engaging creatives, I started seeing more stable results.

Another thing that surprised me was how much the landing page affects CPA. When the page felt slow or cluttered, people dropped off quickly. Even small adjustments like simplifying the layout or highlighting a welcome offer seemed to help conversion rates a bit. Those small changes actually lowered my CPA more than changing bids did.

While searching around for ideas, I also came across a few discussions and resources about ads for gambling. Reading through those gave me a better sense of how different networks structure their traffic and what kind of audience they usually attract. It didn’t magically fix my campaigns, but it definitely helped me understand where some of the traffic differences were coming from.

Right now, based on my own experiments, the CPA range I’m seeing for gambling ads is somewhere between $25 and $60 depending on the network and targeting setup. Occasionally it dips lower when a campaign really clicks, but those moments are rare and usually temporary. Most of the time it settles somewhere in the middle after a few days of optimization.

I’m still testing and adjusting things, so I wouldn’t say I’ve fully figured it out yet. What I’ve learned so far is that CPA in this niche isn’t something you can estimate from one campaign or one network. It changes a lot depending on traffic quality, ad creatives, and even the time of week.

So I’m curious what others here are seeing lately. Are your CPAs staying consistent, or do they fluctuate like mine? It would be interesting to compare notes and see if there’s some kind of realistic benchmark people are working with right now.