I agree that targeting can make a major difference in P2E game advertising. Broad reach may generate plenty of clicks, but if the audience does not understand crypto gaming or the gameplay itself, retention will likely suffer. Focusing on people already interested in gaming, blockchain, NFTs, or related communities seems much more effective because they are more likely to understand the value being offered. I also think studying examples such as the brawl stars game can provide useful perspective on how gaming-focused audiences respond to different approaches. Ultimately, better targeting is not necessarily about spending more, it is about reaching people who are genuinely interested.