Which ad networks are best to advertise finance offers globally?
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I’ve been digging into this lately because running finance ads globally sounds simple on paper, but it really isn’t. Every time someone says “just pick a big network and go global,” I kind of laugh. When I first tried to advertise finance offers across different countries, I quickly realized that what works in one place can totally flop in another.
The biggest pain point for me was trust and approval. Finance is a sensitive space, and a lot of ad networks either reject campaigns outright or approve them and then quietly limit delivery. On top of that, each region seems to have its own rules, audience behavior, and cost levels. I remember thinking, am I doing something wrong, or is this just how finance ads are?
I tested a few types of networks rather than sticking to just one. Some mainstream platforms gave me decent traffic, but it was expensive and very picky about creatives. Other networks were easier to get approved on, but the traffic quality was hit or miss. I noticed that “global” doesn’t always mean truly global. Some networks are strong in North America, others do better in Asia or parts of Europe, and a few are almost useless outside one region.
One thing that surprised me was how much targeting options mattered. Networks that let me narrow things down by country, device, or user interest usually performed better, even if the volume was lower. On the flip side, broad traffic with no real filters just burned budget fast. I also learned that finance users behave differently depending on the offer. Loan ads, crypto, insurance, and trading all attract very different kinds of people.
What helped me most was treating ad networks like test grounds, not long-term commitments from day one. I’d run small tests, watch the clicks and engagement, and then decide if it was worth scaling. I stopped chasing the idea of a single “best” ad network and focused more on what worked for my specific offer and target region.
If you’re trying to advertise finance offers globally, my honest advice is to stay flexible. Don’t fall for hype, don’t expect instant results, and don’t assume one network will solve everything. Test slowly, watch patterns, and be ready to switch things up. It’s messy, but once you accept that, it gets a lot less frustrating.
