Is paid insurance advertising worth the rising costs?
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Lately I keep asking myself the same thing every time I check my ad reports. Is insurance advertising really worth it anymore, or are we just throwing money at clicks that go nowhere. I see this question pop up in forums a lot, so I figured I would share my own experience and see if others feel the same.
The biggest issue for me has been cost. A few years ago, paid ads felt manageable. You could test, tweak, and slowly improve without feeling stressed about every click. Now it feels like prices keep creeping up, and results do not always follow. Leads cost more, competition feels heavier, and sometimes it seems like everyone is bidding on the same keywords. That makes you stop and wonder if paid insurance advertising is even sustainable.
I personally went through a phase where I almost pulled the plug completely. I tried lowering budgets, pausing campaigns, and even walking away for a bit. What I noticed was interesting though. When I stopped entirely, my inbound leads dropped fast. Not just paid ones, but overall interest too. That made me realize that ads were still doing something in the background, even if the returns did not look amazing on the surface.
What did not work for me was trying to scale too fast or copying what big brands were doing. That just burned money. What worked better was slowing down and being picky. I focused on fewer keywords, tighter locations, and clearer messages. I also spent more time reading about how others were handling insurance advertising instead of guessing. This guide on insurance advertising helped me rethink how I was approaching things without pushing any hard sales ideas.
The main lesson I learned is that paid ads are not really about being cheap anymore. They are about being intentional. If you expect easy wins, you will probably be disappointed. If you treat it like a testing ground and accept that some spend is part of learning, it feels more reasonable.
So is it worth it? For me, yes, but only when done carefully. Blind spending hurts. Smart testing helps. I am curious how others here are handling rising costs and whether you are seeing similar patterns.
