Push or Pop traffic for Adult Vertical Ads?
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I have been testing different traffic sources for a while now, and one thing I keep going back and forth on is push vs pop traffic for Adult Vertical Ads.
I see people strongly recommending one over the other, but in my experience it is not that simple. At first, I thought push traffic would be the clear winner. It feels more direct. The user sees a notification, clicks it, and lands on your offer. But I quickly realized that a lot depends on how clean your creatives are and how targeted your audience is.
I got decent click rates with push, but conversions were a bit unpredictable. Some days were great, other days not so much. Then I tried pop traffic. Honestly, I was skeptical. I assumed people would just close the window instantly. Surprisingly, for certain offers, especially simpler landing pages, pops converted better than I expected. The volume was higher, and even though the intent felt lower, the sheer number of visitors sometimes made up for it. The real pain point for me was budget control. With push, I felt like I had more control over spending and targeting.
With pops, things scaled quickly, which was good for testing but also risky if the offer was not optimized. What helped me most was stepping back and understanding how different formats behave in Adult Vertical Ads instead of trying to force one format to work for everything. I started testing smaller budgets, separating campaigns clearly, and matching the offer type with the traffic style.
For more engagement focused funnels, push worked better. For simple straight to offer pages, pops sometimes gave me cheaper conversions. So for me, it is less about which is better and more about which fits your specific offer and risk level.
