How to Integrate Salesforce Marketing Cloud with Shopify?

[Vihan Richard]

I'm exploring the process to connect Shopify with Salesforce Marketing Cloud (SFMC) to enable seamless data flow between the two platforms—especially for customer segmentation, behavior tracking, and automated email journeys.

From what I understand, this involves using Salesforce’s Marketing Cloud Connect, or middleware, to enable real-time sync of customer, order, and product data. But I’m unsure about the best practices for data mapping, maintaining marketing consent compliance, and handling abandoned cart triggers.

For those who’ve used Salesforce Marketing Cloud Services for salesforce integration marketing cloud tasks—what steps, tools, or APIs worked best for you in integrating Shopify? How do you ensure data integrity and avoid sync delays?