How Channel Managers Can Resolve Rate Parity Violations
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Rate parity violations happen when hotel room prices are different on various booking websites. This can confuse customers and hurt the hotel's reputation. A channel manager helps fix this problem by keeping room rates the same across all platforms. It updates prices in real time, so there are no mistakes or delays. Channel managers also alert hotels when there are pricing issues, so they can fix them quickly. They provide reports to help find and stop future problems.